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Dotun Adeoba Fadairo: “Celebrate Every Step You Make”

Drum Roll…Please welcome Dotun Adeoba Fadairo founder of Wordsmith Designs (a graphic design company) and newly published author of “From Me to You.” He is amazing, talented, and willing to answer all of my questions.

Please introduce yourself: What is your name? Where were you raised? Where did you go to school?

me(1)My name is Dotun Adeoba Fadairo. I was raised in Lagos, Nigeria. I studied English Education at the University of Lagos and did an MBA at the Lagos Business School.

Describe your business.

My business is called Wordsmith Designs. I make professional logos for small business owners and entrepreneurs at affordable prices.

How did the idea for your business come about/when did you start?

Well, I kind of stumbled into the business. I resigned from my last job and I had a lot of time on my hands, so I started a blog (

Then I decided to design my own cover photos for each blog entry. I didn’t have Photoshop at that time so I went online and found Picmonkey. Picmonkey is simple and user-friendly so I started using that to design quotes and cover photos for each blog post.

One day, a friend of mine mentioned that she had just started a sewing business and I spontaneously decided to make her a logo. I really enjoyed the entire process and she was very happy with her logo. So after giving it some thought and seeing that my attempts to secure another job fell through, I decided to go for it and here we are. I’ve been in business for 7 months now.

How many hours a day do you work/describe a typical day in your life.

Honestly, I have no specific work hours. If a client requests, I can work on a design for 8 hours straight if that will meet their needs. Working late into the night is no problem as I find the work fulfilling and fun.

I begin every day by meditating, working out, bathing, and eating breakfast. After breakfast, I start working on any client requests. If I don’t have any requests that day, I practice my craft by studying logo techniques or I will use Facebook to search for new prospective clients. Then, I unwind by watching anime, playing video games, and listening to music. Lots of music.

What have been some of your failures and what have you learned from them?

My first attempt to monetize my graphic art designs failed. I opened an Etsy shop hoping that I could sell some art prints I made. I  did not make a single sale. However, I learned  that every failure can be a direction to something better.

What motivates you?

Making people happy motivates me daily.

What has been your most satisfying moment in your business?

Well, my most satisfying moment happens frequently. When I make a logo that absolutely resonates with my client and they express how delighted they are with it. Nothing beats that for me.

How do you market your business?

I market my business via Facebook, I have a  business page called “Wordsmith Designs ” that displays samples of my work

I approach people who have a large following with side businesses with offers to make their business logos. Sometimes I offer to do the work pro bono on the condition that if they are satisfied with the finished product they will give me a hefty shout-out on their walls (this has led to me getting several paid referrals).

What’s an example of what you do?



Looking back, what is one thing you wished you understood before you started your business?

Nothing really comes to mind to be honest.  I don’t bother about what I could have known. Right now is what’s important.

What 3 pieces of advice you would give people who want to become entrepreneurs in Nigeria?

Persistence and practice (you need to work on your craft and get better); celebrate every step you make (no matter how small);  set realistic financial targets to work towards each month (this really helps).

How would someone get in contact with you?

Please contact me through my mobile: 07062259786 and via email:

Is there anything that you want to add?

I would advise all entrepreneurs to take pleasure in their small beginnings. Comparing themselves to others won’t serve you in any way. Instead of beating yourself up over others who are doing “better”, celebrate your small steps and be inspired by others. In simple words, “Compete with no one, be inspired by everyone.”


Please leave any comments below. Thank you for reading!


One comment

  1. rahmatallahi says:

    See my boo boo of life, keep shining hun.

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