Adebukonla Adeniyi: “I Choose To Live A Life Without Regret”
Good morning everyone! Let me introduce Adebukonla Adeniyi, she is the fashion designer, tailor, and founder behind the brand VESY COUTURE. When I spoke to Adebukonla, I was struck by her optimism and drive for success. Interviewing her has reminded me that I need to “live a life without regret” and follow my passion.
Please introduce yourself: What is your name? Where were you raised? Where did you go to school?
My name is Adebukonla Adeniyi. I am from Ikenne, Ogun State in Nigeria and I currently reside in Lagos. I studied anatomy at Olabisi Onabanjo University.
Describe your business.
My company name is VESY COUTURE (an acronym for Vogue, Essence, Style n You). It is a little bit of everything you love plus more. I unofficially started in 2012 and officially launched as a business in 2014. My goal is to make sure VESY is a staple in every home, taking over the industry one dress at a time. It is a Female Centric brand for women of all shapes, sizes, and races. We dress the female body to look effortlessly feminine, sexy, and chic.
How did the idea for your business come about/when did you start?
I was urged to study medicine. However, I thought about that career path and prayed about it and decided medicine was not for me. Fashion was the way to go so I took it seriously. I started working on my craft in April 2012.
When you didn’t follow medicine but instead choose to get into fashion, did you ever regret that choice in the beginning? How did you deal with self doubt?
I wasn’t going into medicine for me, I was doing it for my parents and society. I was scared of what people were going to think of me because I left medicine for tailoring/fashion design.
I was filled with self doubt so I prayed a lot for direction. I knew that fashion was for me so I decided to follow my passion. I have a very optimistic approach to life, so I believe everything eventually works out.
What was the first item you created ?
I was experimenting and created a little red dress for myself.
How many hours a day do you work/describe a typical day in your life.
Limitless, that’s the bad thing about being self employed. I wake up most days by 6:30 am do some house chores, bath, eat, go to the studio,work, sleep, repeat.
What have been some of your failures and what have you learned from them?
I have dealt with failure many times but I choose to live a life without regret. I take every situation as a lesson and learn from it. I always strive to be better today than yesterday.
What motivates you?
The fear of failure and the satisfaction I receive from getting a dress to fit like a glove on a client. I love when clients express their happiness by smiling and saying thank you. Several clients have told me that they could wear my dresses everyday for a year because they feel so beautiful in the designs.
The aspect of growing my business is also inspiring because fashion is quite lucrative.
What has been your most satisfying moment in your business?
One of my clients from the United States came around to try on her dress. I never measured her. I did not see her until moments before the fitting but when she tried on her dress the fit was so perfect she almost cried and kept praying for me. She gave me a handful of money as a gift.
How do you market your business? How did you build a customer base? How did you initially advertise?
I got the word out about my business through referrals and social media. When I started making dresses, I started with my friends and I have a lot of friends. They believed in me, so I made them dresses and I posted their pictures on social media. I also received referrals from them. The rest is history.
What do you think is the most important thing to running a business?
I think the most important things to running a business is hard work, perseverance through adversity, and knowing that great things take time and do not come easily. Rome wasn’t built in a day. And most importantly put God first.
What’s an example of what you do?
What’s your least favorite part of being an entrepreneur?
I have no time for myself but now that I have had my business for several years I am learning how to carve out time for myself.
What are 3 pieces of advice you would give to people who want to become entrepreneurs in Nigeria?
Believe in yourself; Trust your instincts; Seek out and listen to advice; Learn and study your craft; and Pray to God. Sorry that’s five. 🙂
Where do you see your business in 10yrs?
I will become a worldwide brand (big dreams). I want my name be mentioned with the ranks of Oscar De La Renta, Romona Keveza, Vera Wang, Deola Sagoe, and Zac Posen. All of those designers understand the female anatomy.
How would someone get in contact with you?
Phone Number: 07066284303
Facebook: bukonla adeniyi
LinkedIn: Adebukonla Adeniyi
Please leave any comments below. Thank you for reading!